About This Partnership
SourceMedium, a leading data infrastructure company for eCommerce-focused consumer brands, has partnered with WishingUWell, a premier Amazon-focused eCommerce agency. This exciting partnership will enable WishingUWell to leverage the best from SourceMedium’s platform to pull, organize, and analyze data for their clients.
“A dynamic marketplace like Amazon requires complete, real-time data to make decisions and SourceMedium fills that void for our team,” noted Matt Bahr, WuW’s VP of Innovation, when asked about what this partnership means for the agency.
“They’ve reduced our internal workload and significantly increased the level of insight on our customers' journey,” he adds, “increasing how effective we can be with our advertising, marketing, and catalog management efforts.”
SourceMedium specializes in providing the highest quality data infrastructure for consumer businesses, paired with WishingUWell's focus on Amazon management, advertising, and fulfillment solutions, the two partners will create meaningful opportunities for WishingUWell’s clients to scale both their operations and revenue across multiple sales channels.
“We are thrilled to partner with WuW who shares our vision and empathy for serving the analytical needs of sophisticated Amazon operators,” said SourceMedium’s founder, Feifan Wang.
He also said, “Together, we have created a solution unlike anything WuW’s clients have experienced before and one that will deliver high-quality, actionable insights across all digital distribution channels.”
For many scaling brands, Amazon is notoriously known for its challenges in pulling and harnessing detailed data on its robust platform.
SourceMedium’s all-encompassing platform will alleviate those pressures from eComm operators by offering reliable data pipelines, data transformation, and data activation services customized according to each brand’s needs.
From streamlined data preparation and aggregation to enrichment and accessibility, brands can confidently make Amazon business decisions from their dashboard.
SourceMedium’s Head of Operations, Will Holtz, is equally excited about the chance to help take WuW’s clients’ data setup – such as Dr. Bronner's, Monin, and Olipop – to the next level.
“It's rare to find a partner like WuW that immediately recognizes the value of automated, high-quality data from Amazon that is notoriously difficult to pull granular insights from. By leveraging our managed data warehouse solution, WuW customers don’t have to worry about "data loss," which plagues so many Amazon brands without them even knowing it.” - Will Holtz
SourceMedium and WuW started their partnership earlier this month and will roll out a suite of data services to WuW’s top clients in the coming months.