Shopify Amazon TikTok Shop Chargebee
Data you can trust.
Infrastructure you can keep.
One e-commerce data foundation in BigQuery. Stable definitions, instant dashboards, and an AI Analyst that shows its work.
One Source Of Truth
Meta says one thing, Shopify says another. Get one view you can stand behind.
Trust is engineered
Documented definitions + automated QA (no more "which revenue is right?").
AI answers you can verify
Ask in Slack. Get the answer, visualization, plus the SQL behind it.
No lock-in
We don't hold your data hostage. If you leave, you keep the warehouse tables, dashboards, and SQL. No rebuild.
Trusted by fast-growing e-commerce brands
You know the feeling
“Is that number actually right?”
You’re about to make a call—budget, promo, inventory, forecast—and the room stalls.
Meetings turn into debates about which platform is "truth."
Dashboards break when definitions drift.
Everyone adds caveats. Nobody feels confident.
AI answers feel risky—so you verify anyway.
Behind every growth decision is a data question. When the data is right, your team can:
Decide where to move budget — without arguing about Meta vs. Shopify numbers
Track CAC, LTV, and payback you can defend
Understand what changed this week — revenue, margin, returns
Forecast inventory and promos with fewer surprises
Answer ad hoc questions in Slack without filing a data ticket
SourceMedium was built to end that cycle.
How it works
Three steps. One foundation.
Our data stack is purpose built on GCP for fast growing e-commerce brands.
01 CONNECT
Unify all your first party data
Prebuilt connectors for e-commerce, ads, subscriptions, and ops. We ingest what you already run and avoid per-connector surprise bills.
Meta Ads Google Ads TikTok Ads Pinterest Ads Snapchat Ads
Show all Show less
Microsoft Ads Amazon Ads Amazon DSP X Ads Impact Radius ShareASale Criteo Pepperjam Awin Outbrain Taboola Tatari Reddit Ads AppLovin MNTN
ReCharge Stay.ai Skio Loop
GA4 Elevar Blotout KnoCommerce Fairing
Show all Show less
LittleData Heap Snowplow
Klaviyo Attentive
Gorgias
02 STANDARDIZE
Align on one set of definitions
We reconcile source differences across commerce, ads, and analytics. We define the metrics and run daily checks so definitions don’t drift.
SourceMedium
Standardized Metrics Layer
We translate raw platform data into business metrics your team recognizes. Clear definitions and SQL make it easy to understand and verify.
- Governance and QA
- 2,500 data quality tests
- Consistent definitions
- Documented metrics
- Performance
- Fast queries at scale
New vs repeatCACLTVContribution marginCohortsAttribution
03 ACTIVATE
Use it everywhere your team works
BigQuery stays the source of truth. Dashboards and the AI Analyst run on the same definitions in your warehouse. Every number stays verifiable and auditable.
Infrastructure
BigQuery Foundation
We set up BigQuery the right way from day one. Datasets, naming, roles, permissions, and baseline compute come preconfigured so it stays fast and manageable as you scale.
Fast by defaultSecure accessBuilt for scaleOwn your data and dashboards
Analytics
Dashboards
Curated dashboards that surface what matters. Use our prebuilt Looker Studio template, or bring your own BI.
Executive SummaryAcquisition and RetentionEmail and SMS performance
AI Analyst
Verified Answers
Purpose-built for e-commerce. It answers from your standardized metrics, not a generic analytics chatbot. Ask in Slack and get the answer plus SQL you can run in BigQuery. Easy to verify. Easy to share.
E-commerce-nativeRuns on standardized metricsSQL receipt included
AI Platform
AI Integrations
Use SourceMedium inside the AI tools you already use. Connect via MCP, call a simple REST API, and package repeatable workflows as Agent Skills.
MCP connectorAgent SkillsAssistant API (coming soon)
How we operate
Everything without the stack tax.
We own the foundation end to end. We ship changes safely, keep it reliable, and keep pricing simple as you scale.
One accountable partner
One accountable owner for the foundation. No vendor handoffs. No finger pointing.
Predictable monthly pricing
No per-connector surprises. No hidden maintenance fees as you add sources and scale.
Ship changes safely
We document definition changes, test them, and roll them out without breaking trust.
Transparent by design
Access the underlying data and documented metric definitions. We manage the transformation logic. You can verify every number and extend the schema with your own models.
Built in your warehouse
The foundation lives in your BigQuery project. You keep ownership and can leave without rebuilding.
Operational rollout support
We help your team adopt dashboards and AI workflows. Not just ship tables and disappear.
Trust layer
Data you can trust.
A schema you can build on.
Trust comes from definitions you can inspect.
We keep them stable as your business changes.
Reconciled across e-commerce, ads, and analytics (one view you can defend)
Stable tables and definitions your team can extend
One place for metric definitions and logic
Every dashboard chart and AI answer stays traceable back to warehouse logic.
20
Standard models
2,500
Daily QA checks
180+
Defined metrics
AI Analyst
No more black box AI
Finally, AI you can verify. Not a chatbot. Not another web app. An always awake e-commerce analyst that lives in Slack.
Every tool has "AI" now. Most of it is a black box. SourceMedium’s AI Analyst runs on your standardized metrics, speaks operator language, and includes SQL with every answer.
Questions you can ask
JR
Which marketing channels are driving the best ROAS?
Meta Ads leads with 4.2x ROAS and strong conversion rates. Google Shopping drives high-intent traffic with 3.8x ROAS. YouTube performs well for awareness (2.9x ROAS) but has longer conversion cycles.
Data: Marketing Channel Performance (Last 30 Days)
| Channel | Spend | Revenue | ROAS | Conversions |
|---|---|---|---|---|
| Meta Ads | $45,000 | $189,000 | 4.2 | 892 |
| Google Shopping | $38,500 | $146,300 | 3.8 | 751 |
| YouTube Ads | $32,000 | $92,800 | 2.9 | 445 |
| Email Marketing | $5,200 | $62,400 | 12 | 312 |
| TikTok Ads | $18,000 | $46,800 | 2.6 | 234 |
Chart: ROAS by Channel
Meta
Google Shop
YouTube
Email
TikTok
-- Analyze channel performance with ROAS and conversion metrics
SELECT
marketing_channel,
SUM(ad_spend) as total_spend,
SUM(attributed_revenue) as total_revenue,
ROUND(SUM(attributed_revenue) / NULLIF(SUM(ad_spend), 0), 1) as roas,
COUNT(DISTINCT conversion_id) as conversions
FROM `your_project.analytics.marketing_performance`
WHERE
date >= DATE_SUB(CURRENT_DATE(), INTERVAL 30 DAY)
AND marketing_channel IS NOT NULL
GROUP BY marketing_channel
ORDER BY total_spend DESC
LIMIT 5Customers
“We finally stopped arguing about the data.”
“SourceMedium has future-proofed our data infrastructure. Their comprehensive solution not only supports our current needs but is also scalable as we grow. With their managed BigQuery instance, we have full control over our data, creating custom metrics and insights rapidly. This has empowered our team to answer complex business questions and focus on strategic growth initiatives.”
“Best-in-class attribution, excellent team, and the customer experience is beyond anything I've experienced with a SaaS product. We've surfaced new, actionable insights about our business using the Source Medium platform.”
“SourceMedium is our command center; it helps us identify problems before they get bigger. It's easy enough for everyone on the team to use, and it empowers all people.”
“SourceMedium's intuitive design provides us with a clear view of our KPIs and is what our team relies on for daily decision making. Really impressed with the product's ability to adapt and grow with us!”
“We've spent months looking for an analytics solution that would present accurate data we 100% trust in a digestible format that's easily understandable by any team member.”
“Thanks to SourceMedium, our team no longer wastes time debating metric definitions in meetings. Instead, we can focus on what really matters: making informed, data-driven decisions that drive results.”
“Acquiring confidence in your data is literally money. We've nearly doubled revenue in the short time we've used SourceMedium. They are the layer through which all our data flows and gets transformed into a unified, coherent and reliable language that my entire team leverages regardless of analytical capability.”
“We spent months evaluating attribution tools for our clients. What sold us on SourceMedium? They don't add another pixel or tracking layer. They just make sense of the quality data you're already collecting. Clean, auditable, actionable.”
“SourceMedium's managed BigQuery instance has been a revelation for our team. It has democratized access to data across our entire organization, empowering everyone to create custom metrics and transformations without relying on a dedicated BI team.”
“We have grown rapidly the last 18 months, and that level of growth wouldn't have been possible without FERMÀT and Source Medium.”
“The open-source dashboard templates provided by SourceMedium are simply the best in the business. The ability to fully customize and edit these dashboards internally has given our teams the flexibility and agility they need to make informed decisions quickly on behalf of our clients.”
“Amazing team-we really enjoy having direct access to a great data bench via Slack. It's service beyond anything I've experienced with a SaaS product.”
“The real win wasn't the cost savings (though those were nice). It's that my team stopped arguing about which dashboard was right. One source of truth for reporting AND attribution means we actually build things now instead of reconciling data.”
“Thanks to SourceMedium and Loop, we have a pulse on data in real-time and can make decisions much faster.”
“My portfolio companies use SourceMedium because it answers the hard questions - which creatives actually drive LTV, what's the real incrementality of each channel. As an investor, seeing SourceMedium in the tech stack tells me they're making decisions on truth, not modeled guesses.”
“We almost paused three landing pages last quarter. Good thing we checked SourceMedium first - they were driving 30% of our email signups that convert later. Also found out our welcome series is an absolute beast. Game changer for our CRO roadmap.”
“SourceMedium is a game-changer for our business. We have a single, reliable source of truth with their data infrastructure that allows us to make data driven decisions against the short and long term impact of our marketing and customer experience efforts.”
“We consider SourceMedium data as our source of truth and will continue to make strategic decisions based on the metrics presented in the dashboard!”
“Source Medium gives us the edge we need to stay ahead of the data curve, without needing our own team of analysts.”
“Source Medium is an incredibly powerful dashboard that we use across our organization for daily reporting and decision making.”
“Source Medium is the first tool I open every morning. As a CEO it has become an integral tool to assess the daily health of the business and make long term strategic decisions.”
“SourceMedium enables exactly what brands need - comparing all their data collection tools on one scoreboard. Full user lifecycle visibility, no attribution window limits. Proud to see Elevar's years of focus on data quality validated when everything's transparent.”
“The brands winning in 2025 are the ones customers trust with their data. Blotout builds that trust through privacy-first collection. SourceMedium turns that data into attribution insights. Quality data + actionable insights is what lead to real outcomes.”
“When Fairing's survey data connects with your click-based attribution and purchase journeys in SourceMedium, it's like turning on the lights. Suddenly you see that podcast mentions drive Facebook clicks, or that influencer awareness leads to branded search. That holistic view changes everything.”
“We solve the data collection problem, they solve the attribution analysis problem. Together, brands finally have numbers they can trust and act on.”
“Pairing MTA data with attribution surveys is one of the most underrated ways to validate incrementality in channel spend. At KNO, we've built tools to support this, but we've always known there was more potential. Fei and the SourceMedium team have truly cracked it, combining massive data depth with a super clean UI. The zero-pixel setup makes it dead simple, especially when paired with the SourceMedium × KNO integration. Can't wait to see the impact this has.”
“I used to spend hours piecing together data from different sources. With SourceMedium, I get answers to complex questions in minutes.”
“Launching with Source Medium has been a fantastic decision for us – the insights it's provided us since day one has been invaluable.”
“Source Medium's reporting provides our team with actionable and trustworthy insights to better grow and retain our customer base. It has become a single source of truth across all our e-commerce and marketing data.”
“Source Medium is the de facto reporting solution if you care about accuracy, customer experience, and flexibility.”
“Working with Source Medium has been a game changer for us at Ugly Drinks. It's made our reporting process much quicker and more efficient.”
“There's not too many tools that I'm OBSESSED with, but Source Medium is one of them. Cohort/LTV analysis down to the coupon codes used, integration with all our platforms, easily digestible visualizations, daily Slack reports, and the best CX around.”
“Source Medium is the first tool I open every morning. As a CEO it has become an integral tool to assess the daily health of the business and make long term strategic decisions. For other team members it became an essential tool for their decision making process.”
“We need to be quick because we're growing fast, so having clear data and clear insights is key. SourceMedium provides the ability to do that without a lot of effort on our part.”
“SourceMedium is the gold standard for what e-commerce brands should do.”
“For us, SourceMedium has become our source of truth with data, delivering the clarity and transparency we need to make sound decisions.”
“If you're not clear what it takes to build your own software, try it buying first.”
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