About This Partnership

Avenue Z and The Snow Agency, a leader in performance marketing for DTC brands, have joined forces with SourceMedium to reshape holistic data-driven strategy and analysis. This innovative partnership combines SourceMedium's cutting-edge data infrastructure with The Snow Agency's tactical approach to data visualization and interpretation.

As consumer behavior shifts and the market evolves, DTC brands confront challenges in optimizing marketing strategies. Avenue Z and The Snow Agency excels in driving profitable growth for DTC brands through social and search media, retention marketing, performance creative, and influencer marketing.

With this collaboration, The Snow Agency will leverage SourceMedium's proprietary data & technological infrastructure to optimize a brand's performance across the entire ecosystem, including Shopify, Amazon, and Walmart.

“The DTC reporting landscape has often been fragmented, with brands grappling to piece together a coherent narrative from myriad data points. Our collaboration with The Snow Agency aims to change this narrative, said Feifan Wang, Founder of SourceMedium.

He added, "By merging our advanced data infrastructure with their adeptness in data visualization and interpretation, we’re setting a new gold standard in DTC analytics. It’s about connecting the dots in ways that were previously unimaginable."

SourceMedium, a DTC data transformation leader, equips brands with tools for digital success. Their robust infrastructure integrates seamlessly, ensuring efficiency and scalability in media buying. By building a proprietary analytics dashboard with unmatched flexibility, The Snow Agency is enhancing its capabilities to deliver even better client results.

DTC brands that are clients of The Snow Agency will now gain access to this proprietary tool that is exclusively available to The Snow Agency clients.

“We are excited to partner with SourceMedium to develop proprietary omni-channel analytics dashboards that leverage source-of-truth cohort data,” said Jonathan Snow, President and Founder of The Snow Agency, and Chief Innovation Officer at Avenue Z.

The collaboration between The Snow Agency and SourceMedium aims to create a third-party partnership focused on delivering unparalleled data-driven insights and strategies to its clients.

“This collaboration aligns perfectly with our mission of driving profitable growth for DTC brands through the utilization of the most advanced tools and tactics available. In an ever-evolving market that emphasizes the efficiency of media dollars, we will now be able to provide our clients with an integrated, modeled data set that paints a clear picture of their entire digital ecosystem,” said Snow. 

The Snow Agency and SourceMedium are working on integrating an additional technology partner to inject AI-driven predictive forecasting and a recommendation engine into the proprietary tool. This modernized approach to performance marketing is long-awaited and will level up the meaning of “data-driven” for the entire DTC industry.

“The term ‘data-driven’ has been used and sometimes overused in the DTC space. However, with this partnership, we’re elevating its meaning. Being data-driven is no longer just about having access to numbers; it’s about understanding those numbers, predicting trends, and making informed decisions. By integrating AI-driven forecasting and recommendation engines, we’re pushing the boundaries of what it means to be truly data-driven, ensuring DTC brands not only stay ahead of the curve but redefine it,” Wang said.

About The Snow Agency:

The Snow Agency is a leading media buying agency specializing in driving growth for DTC brands. With a focus on ROI-driven strategies and innovative creative services, they have established themselves as a trusted partner for brands looking to maximize their digital advertising efforts. For more information, visit: https://thesnowagency.com/ 

About SourceMedium:

SourceMedium is a pioneer in DTC infrastructure and data transformation. Their comprehensive suite of tools and solutions empowers brands with the insights and capabilities needed to navigate the digital landscape successfully. With a commitment to scalability and efficiency, SourceMedium provides the foundation for brands to thrive in the competitive DTC market. For more information, visit: https://www.sourcemedium.com/