Catalina Crunch is not your average all-natural snack brand. Their products are proudly keto-friendly, vegan, and zero-sugar, the trifecta of healthy goodness.
And they're a CPG heavyweight, too, having expanded from DTC to being sold in 40,000+ retailers nationwide in a short period.
Behind the company's rapid expansion is Nick Osborn, its Head of Growth. Nick is a steadfast, no-nonsense builder who has been with Catalina Crunch since day one and has played an instrumental role in the brand's evolution from "DTC upstart" to "omnichannel powerhouse."
And for Nick, leveraging data is the secret sauce to success.
In this case study, we'll unpack how:
1. Nick stumbled upon SourceMedium
2. How SourceMedium uncovered the company's data blindspots
3. Implementing the platform helped boost sales and new customer growth
"If we were a startup fundraising, I'd use SourceMedium's data in pitch decks."
Before he used SourceMedium, Nick didn't realize that Catalina had substantial blind spots regarding data and how that was negatively impacting the company's revenue.
"We didn't even know that one of our products accounted for almost half the company's new customers," noted Nick.
He was missing a gold mine of metrics because Catalina's legacy data tools weren't accurately integrating their data from the swath of sales channels they were selling in.
Nick set out to find the right platform to integrate, organize, and analyze the data coming in from multiple sources and give him the power he needed to make growth decisions.
"If I have a data question, my default response is first to check whether SourceMedium's platform can answer that question for me."