Duradry chose Source Medium for its detailed insights, ease of use, and its effectiveness at responding directly to the needs of their business.
“There’s so much data that the only way to uncover trends is to have a tool like Source Medium to actually run those queries,” Benzaquen explains.
Although other tools offer various reporting templates, customisation stood out as one of Source Medium’s key points of differentiation: “Their team can create any chart or report you want, and you can manipulate that data however you like.”
“It’s also useful for when VCs ask you difficult questions,” adds Benzaquen. “You instantly have the right data to provide.”
Source Medium’s numerous third-party integrations also give brands like Duradry a greater sense of agency and visibility.
“When it comes to integrations, Source Medium are doing a great job,” Benzaquen says. “It’s one of the few solutions that integrates Amazon into the mix. That’s really important because, at this point, most brands are on Amazon, but Amazon only shows brands a small portion of its data; Source Medium can extract Amazon’s raw data and present it in a more useful way.”
Benzaquen recalls the simplicity of the on-boarding process: the Source Medium team were available from the outset to assist his business to make full use of its features and insights.
“The support from the team is fabulous,” says Benzaquen. “They’ve helped us with everything. We have a Slack channel with them, and whenever we have a question about a particular report or chart, they’re there for us. On-boarding and day-to-day, the team has been great.”
Duradry now relies on Source Medium to monitor the business’ most important KPIs:
“It’s a tool that gives us greater transparency and understanding about our business, allowing us to identify actionable outcomes.”
For Benzaquen, Source Medium is more than an analytic tool; it’s central to monitoring Duradry’s day-to-day performance and long-term growth.