iRestore launched in 2016 as a direct-to-consumer beauty company focused on hair loss and hair restoration. Their FDA-cleared medical devices (called iRestore Laser Hair Regrowth Systems), consumables and hair growth supplements are sold online, through direct-to-consumer channels and Amazon marketplaces.
Kevin Chen, iRestore’s Vice President and co-founder, is focused on business growth. Over the next few years, iRestore aims to become a global beauty brand, expanding beyond their current focus on the US and Canada into international markets, and launching offline sales channels.
But iRestore was losing time and accuracy with a range of manual solutions to tracking and reporting its data. “We were using platform data, Google Analytics, our own spreadsheets, and Google Sheets as well,” Chen recalls. “We had bits and pieces everywhere.”
To realise their aspirations, iRestore needed an accurate and comprehensive dashboard that could serve as the single source of truth for all of their marketing and business data.