How SourceMedium helped Neuro Gum save hours of time each week by streamlining their data

KEY
STATS

35%

Of employees use SourceMedium regularly

40 Hours given back to Neuro employees each month

172%

Increase in marketing efficiency ratio

“SourceMedium is our command center; it helps us identify problems before they get bigger. It’s easy enough for everyone on the team to use, and it empowers all people."

Ryan Chen

Founder & CEO

“SourceMedium is our command center; it helps us identify problems before they get bigger."

“SourceMedium actually listens to their customers; they adapt quickly and build the features that we need.”

“With SourceMedium, our data analysts don't have to do the tedious work. They can actually do their job of analyzing the data versus processing it.”

About

Neuro Gum sells functional gums and mints as an affordable alternative to energy drinks and coffee. With its patented technology and clinically studied ingredients for mental energy, focus, and cognitive support, Neuro Gum helps people stay alert and energized on the go. You can find Neuro Gum in nearly 10,000 retail stores - including CVS, Whole Foods, and Target - and online.

The business has been around for nearly eight years and has sold over 50 million pieces - capturing the attention of large investors and big-name celebrities like Joe Rogan. Neuro Gum sought new ways to drive efficiencies as a small team on a high growth trajectory.

And as founders Ryan Chen and Kent Yoshimura invested more in marketing, the demand for real-time data and reporting grew.

“We wanted answers to questions like, ‘How much does it cost to acquire this customer?’ But with a growing, bootstrapped team, it wasn’t a productive use of time to build data infrastructure.”‍

The challenge

Managing data across different marketing and sales channels proved to be a tedious time drain for Neuro Gum. Teams across the organization spent countless hours finding and consolidating data across channels to analyze campaign performance, attribute conversions and calculate cohort data.

Without easy-to-access performance metrics or customer insights, Neuro Gum felt it was missing valuable opportunities to improve performance, save costs, and expedite decision-making.

Neuro aimed to partner with a solution provider that could:

1. Relieve manual reporting burdens to free up its teams’ time
2. Create user-friendly dashboards that could offer on-demand insights into key performance indicators (KPIs)
3. Empower the organization to make data-driven decisions to maximize performance

The solution

“With SourceMedium, our data analysts don't have to do the tedious work. They can actually do their job of analyzing the data versus processing it.”

SourceMedium emerged as the solution to Neuro Gum's challenges, offering a command center and self-serve tool that revolutionized its approach to data analytics.

With the help of SourceMedium, the Neuro team was able to:

1. Hours saved on tedious work: SourceMedium eliminated the need for manual data manipulation in Excel or PowerPoint. The platform's user-friendly dashboards made data readily available, allowing the team to focus on analysis and strategic decision-making rather than spending time crunching the numbers.
‍
2. Visibility into performance metrics: SourceMedium’s platform pulled together and integrated Neuro’s omnichannel data, creating a centralized and validated view. From there, teams can drill up and drill down on metrics and track key performance indicators, such as Lifetime Value (LTV) and retention.

3. Make real-time decisions: SourceMedium facilitated real-time changes by answering critical questions regarding Average Order Value (AOV), cohort size, and monthly retention. These real-time insights allowed Neuro Gum to adapt content, creative assets, marketing strategies, and more, ensuring continuous performance improvement.

4. Democratize business analytics: As a self-service tool, SourceMedium empowered teams - from marketing to finance - ensuring that everyone had a pulse on business performance and that data-driven decisions were not limited to a select few but extended throughout the organization.

All of this was made possible because of SourceMedium’s approach to its clients. The team was able to adapt the product to fit the needs and desires of the Neuro team - working side by side to make the platform stronger for its use cases.

“SourceMedium actually listens to their customers; they adapt quickly and build the features that we need.”

The results

As Ryan says, “Data is only useful if people use them.” And with SourceMedium as a partner, he recognizes how teams across the organization are leveraging the tool - bringing transformative results:

<h3 id="h3-result" class="text-rich-text-two" style="color: none;" fs-test-element="test">35%</h3>
of Neuro Gum employees use SourceMedium regularly.
<h3 id="h3-result" class="text-rich-text-two" style="color: none;" fs-test-element="test">40 hours</h3>
of work given back to Neuro Gum employees each month.
<h3 id="h3-result" class="text-rich-text-two" style="color: none;" fs-test-element="test">172%</h3>
172% increase in Marketing Efficiency Ratio

The platform proved an indispensable asset, allowing Neuro Gum to focus on what matters most - driving growth and building one of the most innovative wellness products ever.

“SourceMedium is our command center; it helps us identify problems before they get bigger. It’s easy enough for everyone on the team to use, and it empowers all people - from associate level to C-suite - to understand the data and what it means for the business.”

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