As a record-breaking Black Friday is behind us in 2020, many brands also saw a drastic increase in competition and decline in digital marketing efficiency. It's never too late to reevaluate your growth strategy and align your team on retention-based KPIs.

In this joint webinar between Source Medium and Foxwell Digital, I had some fun diving into some of my favorite customer-centric analysis that can produce actionable insights on maximizing your customers' LTV.

See the slides below. We'll also share the recording here once it's uploaded.

Want a recording of the webinar? Sign up here and we'll send you the link as soon as it's uploaded.

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A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult. 

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